This is the story of aquaponics. Aqua-wha? Yes, aquaponics. It’s a Haberman initiative (Fred Haberman is a co-founder) that involves fish creating fresh produce from their waste—all in the old Hamm’s building in St. Paul. Unofficially, it’s called the “poop loop.” It’s smart. It’s pioneering. It’s needed. We created all the branding from the ground up, including the website below. To visit the site, please click any image. (Creative Director | Writer)