As the writer and creative director, I was fortunate enough to help introduce the all-new 2019 Subaru Ascent, the biggest model launch in the brand’s history. I’m humbled to be a part of the talented team that made this campaign possible. In addition to the content, I’m proud to say I also wrote the campaign line, “Love is now bigger than ever.”
The campaign includes :06 pre-roll video. Set-up. Punchline. Feature. And we’re out.
We also created :15 pre-roll video.
We had the great fortune of shooting with two incredible directors. For the brands spots, the lovely and talented Martin de Thurah, winner of the 2018 DGA Award for Outstanding Directorial Achievement in Commercials. And for our Big Subaru Family pre-roll video, the sharp-witted and always thoughtful, Paul Gay.