Always excited to create new opportunities, at Carmichael Lynch, I volunteered to work on the Phillips 66 pitch. Along with my friend and talented art director James Zucco, I wrote the overall campaign direction and tagline, Live to the Full, that helped win the account. To be clear, while Iā€™m downright jealous of the subsequent work other teams produced for the campaign, I did not create it. But I am proud of the role I played.