The hardcore NBA fan is the true definition of fanatic. They crave everything NBA—the games, the stories, the scores, the stats—24/7, 365. In its first branding effort for the network, NBA TV wanted to position itself as the ultimate destination for impassioned fans. (Creative Director | Writer)
If you want to truly live your brand, the most important audience is internal. We created packets of collector cards that appeared on the employees’ desks the day of the new brand launch.