At Carmichael Lynch, I helped pitch and win the Minnesota Twins. Our beloved team needed a full rebrand from messaging to design. As a lifelong Twins fan, I was stoked. As the father of a Twins fan and Little Leaguer, I was a hero.


On a beautiful summer day in downtown Minneapolis, a few Minnesota Twins surprised the lunchtime crowd with a home run derby right on Nicollet Mall. Homers, hot dogs and a bronze Mary Tyler Moore. This Is How We Baseball.


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