Herman Miller worked with the talented (and welcoming) crew at Studio 7.5 in Berlin, Germany to design, arguably, its simplest office chair to date. Below is one example of a series of seven videos we created for the launch. (Creative Director | Writer)

To help unveil Setu at NeoCon, the world’s largest furniture fair, we asked photographer Jason Lazarus to interpret the chair’s strongest feature: its adaptability. The result, below, appeared in a handout.

Herman Miller is well known for its furniture, from the iconic Eames Chair to the most famous chair of the dot-com era, the Aeron. However, most people didn’t know how painstakingly far Herman Miller will go to protect the planet. Below is a video and print ad created to illustrate that this innovative company solves problems differently—for a better world around you.